What does the Exparto logo mean? Learn about our brand promise

If you follow us on social media and visit our website, you’ve surely noticed that we’ve been using a different logo for quite some time now. During its creation, we thought not only about the visual change. We wanted to show what kind of transformation our company has undergone and what it means to our customers.

What does it mean to turn streamlined shapes into straight lines? How does the logo symbolize the maturity achieved by Exparto? You will find all the explanations below – read and you will look at our logo in a completely different way.

This is how it was in the beginning: streamlined lines and looking for your own way

Our earlier logo – rounded lines forming the letter S (from Skonieczny – the owners’ last name) – was with us from the beginning of the company. At that stage, it perfectly reflected who we were and who we wanted to become.

The streamlined shapes showed that we are looking for solutions – not necessarily the simplest and most obvious ones – we are developing, and we have the courage to sometimes take risks or make mistakes. This period was important for us in terms of gathering experience and learning about the needs of our customers.

Now we are much further along in our development. The logo slowly ceased to fit what the Exparto brand had become and how our audience perceived it. The time has come for a new one – so we want to explain to you the idea behind this change.

That’s how it is now: geometric shapes and perfectly fitting puzzle pieces

We wanted the refreshed Exparto logo to be simple and easy to remember. We opted for a brand name with the distinctive letter E. Its shape can be associated with jigsaw puzzles that fit together perfectly, or gears that always end up in their place.

In this way, we show that the parts we offer fit precisely into the operation of agricultural machinery. This includes standard products available in our online store, as well as custom-made items for manufacturers.

We are constantly expanding our knowledge of the operation of agricultural equipment, keeping abreast of new developments in the market and sharing this knowledge with our customers. In the descriptions of our parts you will find detailed information about the machine models they fit. This will ensure that the product you choose will fit your equipment – just like the elements that form the letter E in our logo.

The simple, minimalist graphics also show where Exparto is now and where it will be for years to come. We have not stopped developing, but over these 10 years we have matured. We now enjoy a reputation as an expert in our field, well versed in the needs of our customers. We are no longer following winding paths (symbolized by the lines in the previous logo), we are not deviating from our course, but moving forward with confidence.

What brand promise do we have for our customers?

What was the significance of the Exparto logo transformation for you as our client? You may find that it’s a cosmetic change that hasn’t contributed anything to your business. In fact, it’s different – behind the logo we use today is a promise to our customers. We have thought through exactly who we want to be in the market and the values we offer.

Our brand promise is:

• perfect fit – our starting point is always the customer’s needs;
• flexible cooperation with manufacturers – we offer more than ready-made solutions, we always adapt them to what the customer wants;
• Proven quality and the resulting virtually trouble-free performance of the parts we offer – all products undergo a thorough inspection before they go on sale;
• Good value for money – our customers do not have to give up what is important to them;
• Certainty from experience – it allows us to be an expert in the market and provide support to customers who are looking for perfectly matched parts for agricultural machinery.

If you already know us, you know that paying attention to customer needs, a flexible approach and building a position of expertise has always been important to us. The logo we use today is a way to express and emphasize our core values. It also makes it easier to remember them on a daily basis – when working with customers.

Want to stay up to date with what’s happening at Exparto? Follow us on social media – you’ll always find up-to-date information about our products and important developments!